Nachhaltigkeit als semantische Komponente in Firmennamen
DOI:
https://doi.org/10.58938/ni595Schlagworte:
OnomasticsAbstract
The term sustainability is an essential part of the languages of business (commercialese). A lot of enterprises consider it as an inherent part of their busines strategy and not as a marketing approach. How do enterprises cope with this term and which role does sustainability play in their names?Downloads
Veröffentlicht
01.05.2017
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